WHAT IS CVO
Customer Value Optimization
Definition
Customer Value Optimization or CVO, is the framework in which companies focus on raising the value of their customers to grow their businesses. The aim of the framework is to create an incredible customer journey – by providing real help to visitors – and increase the ROI for entire digital marketing activities.
The continuous optimization throughout the customer lifecycle improves brand loyalty — and create customers for life.
Why invest into Customer Value Optimization?
Build connections & win customers for life
Improve customer experience, provide real help and value at every point of the customer’s life cycle.
Increase conversion rate & cart value
You are not only going to increase your conversion rate, but the average cart value and the customer life time value will also grow.
Maximize ROI on all marketing activities
With this long term strategy you will lose less visitors and you can turn them into customers in a more efficient way.
Our methodology
SEE THE DIFFERENCE
CRO vs CVO
Conversion Rate Optimization |
Customer Value Optimization |
|
| Increase | CR | CR, AOV, LTV* |
| Focus | Conversion rate | Customer Value |
| Objective | Find new tricks | Value creation |
| Strategy | Control the user | Help the user |
| Horizon | Short-term mindset | Long-term mindset |
* CR: Conversion rate, AOV: Avarage order value, LTV: Life time value
SEND US MESSAGE
UNICORN DIGITAL INC
677 N washington blvd 57.
sarasota, fl 34236.
mailing address:
p.o. box 222447
hollywood, fl. 33022